Title ARTZUID 2023: Transfer

The term “15 minutes of fame” originated in 1968 at Andy Warhol’s exhibition, although he was not directly the source of the phrase. It has become a symbol of our contemporary society, in which desired yet fleeting fame seems attainable through social media. Young people in particular want to present themselves on their channels and conform to influencers’ idealised images, often creating an unattainable dream that can lead to isolation and depression.

Artists such as Erwin Wurm and Monika Dahlberg reflect on this fascination with status and consumption through irony and social critique. Art movements such as Pop Art, Nouveau Réalisme, Neo Pop Art, and Street Art speak to young audiences and blur the boundaries between artistic disciplines, and between art and everyday objects.

The 1960s saw the rise of Pop Art and youth culture, with demonstrations and art emerging from everyday elements. Artists like Warhol embraced popular culture and the media, creating works that were sometimes seemingly light-hearted yet deeply meaningful, such as Robert Indiana’s LOVE.

Street Art grew out of youth and street culture, bold and socially critical. Social media and the urban streets remain platforms for protest. Artists at ARTZUID 2023, such as Arne Quinze and Boris Tellegen, who have roots in Street Art, continue to reflect on society. Art can restore connection, increase understanding, and counteract individualisation and polarisation.

In the press

• NPO [Video] – Nu te zien ARTZUID 2023
• Parool – ARTZUID, dit zijn de kunstwerken die je niet mag missen
• AVRO Tros – 5 x ‘street art’ in de statige lanen van Amsterdam-Zuid
• NPO 1 [Radio, Video] – Jasper Krabbé bij kunststof
• Amsterdams Dagblad – Beeldtaal met Jongeren
• Meer pers